Site Promotion Tools
If you plan to do the site promotion yourself, you can save an incredible amount of time by using a few tools to automate the work. A search keyword popularity tool will help you determine the best keywords to use in promoting your site, a meta tag generator can save time building your meta tags, and search engine submission and reporting tools can eliminate hours of completing search engine submission forms. Two of the more popular search engine submission tools are Web Position Gold and Submit Wolf. To learn more about the top search submission sites, click here.
e-Business Express also offers a number of promotional service tools bundled together in an offering called Promote Traffic Promo Packs. The Promote Traffic program was developed to provide all of the promotional service tools for the small to medium sized business in a single offering.
For more information on the Promote Traffic Promo Pack, Click here for a plan comparison.
SEO Services
For those who do not have the time or resources necessary to keep site promotion in-house, e-Business Express provides turnkey Search Engine Optimization services. Our plans include submission to the top search engines and directories, including Yahoo!, AltaVista, AOLsearch, Canada.com, Direct Hit, Excite, Fast/Alltheweb, Google, Hot Bot, Infoseek, Iwon, Lycos, MSN, Netscape, Northern Light, Open Directory, Webcrawler, What-U Seek, and more.
Our promotional service delivery process has five phases:
| 1. |
Keyword analysis
The initial phase of the process is for the purpose of determining the keywords most commonly used to search for sites like yours. We begin this phase with the keywords you suggest. |
| 2. |
Research
In phase 2 we create pages for each keyword for each search engine. We will create approximately 225 pages. Once all of the pages are created they are moved to your web site (either by us or by you). |
| 3. |
Submission
The third phase involves submitting the pages to the search engines. We submit pages to the search engines at a rate of 1 per search engine per day. It usually takes 30 days to complete the entire submission process. You will usually see results within the initial 60 days. |
| 4. |
Reporting
The final phase in the process is reporting. For six months we will monitor and report on your results through our site. |
| 5. |
Implementation
The final phase in the process is implementation. This encompasses registration to the top search engines and directories ( listed on this page), ranking report generation and follow-up game plan.
For pricing information, click the button below. |
Whether you plan to promote your web site yourself or contract it out, check to make sure your site is search engine friendly before submitting to the search engines for registration. Here are 8 areas to review to determine if web site is search engine friendly.
Image Based Navigation Bars
Search engine spiders can’t follow image-based navigation elements. If the only way to navigate your site is by clicking on images, you won’t do very well with the search engines. If your site features this roadblock, offer a text-based navigation option to compliment the images.
“Our Company Home Page” Title Tags
Many of search engines heavily weight the title tags in their ranking of sites. Don’t waste the power of the tag with something like “Our company home page”. Try to incorporate your top keywords into your title tags.
Description Tags
Search engines don’t use description tags to rank your site any more. However, many search engines do use them for the write up they post. Incorporating as many keywords into your description tags as possible now has no effect on your ranking and usually results in very poor copy. Think of description tag content in terms of marketing copy. In short, be sure your description tags are written for people to read.
Tags Below Your JavaScript Code
Search engines often have problems reading meta tags placed after JavaScript on web pages. If your web site uses JavaScript, be sure to locate all of your meta tags above the JavaScript code.
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Site Maps
Include a site map with text links on your site and submit it to the search engines. This will help the search engines locate pages within your web site.
Frames
Search engines don’t like frames. There are ways around the problem if you must use them, but our advice is to avoid using them if at all possible. If you can’t avoid using, implement them after your home page.
Dynamic Content
Search engines can’t index dynamically generated pages. This can present a real problem promoting e-commerce sites using shopping carts such as MIVA Merchant. If you have dynamically generated pages, try to implement dynamic pages after the home page. Also, Google is the only search engine that will index dynamic content, so be sure to submit to Google. (A static page generator is available for MIVA Merchant to automatically build search engine friendly pages for submission.
Sites Deeper than Three Levels
Search engines typically only index the top three levels of any site. Sites built like this:
- www.yourweb.com/dir1/dir2/dir3/dir4/dir5 (6 levels deep) usually only get half of their pages indexed.
Build as flat as possible, something like this:
- www.yourwebsite/dir1
- www.yourwebsite/dir2
- www.yourwebsite/dir3
- etc..
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