Paid Search Marketing Process
An experienced e-Business Express Google certified PPC consultant will professionally develop, implement and manage your pay-per-click campaign; helping you get the most from your PPC ad spend. Your qualified consultant will work with you on a one-on-one basis to report the progress of your ad campaigns and make necessary changes according to your business goals. Continue your e-Business Express managed campaigns for as long as you like or transition to self-managed campaigns at any time.
With our exclusive six step pay-per-click campaign management process, e-Business Express will help you reach your marketing goals. Our PPC professionals will help you . . .
- Set the Right Goals & Objectives - We collaborate with you to define objectives and determine goals that best suit your business needs. Whether it be building brand awareness, generating leads or acquiring new customers and increasing sales, clearly defined goals will give your pay-per-click advertisements the direction they need to deliver results.
- Select the Best Keywords - We will conduct a keyword competitive analysis and perform keyword research to analyze which keywords are likely to drive the most relevant traffic to your online store.
- Develop a Sound Budget - We will assist you in determining a monthly budget that will meet the needs of your campaign.
- Organize Your Campaigns - We will work with you to organize your campaign; categorizing keyword themes and creating the structure of the campaign, identifying landing pages for your sites and destination pages for conversion purposes and additional research and discussion of your target market.
- Develop compelling Ads - We create ad copy that conveys your company's unique product offering, supports ROI objectives, and adheres to editorial guidelines.
- Review & Analyze Campaign Performance - We track and monitor your keywords, key phrases, ads, click rates, and other metrics of performance of the campaign daily. Monthly reports are prepared including summary of activity of the project that can be discussed with you in details for any further enhancements.
Managed PPC Campaign Pricing Schedule
| PPC Packages | e-Business Basic | e-Business Pro | e-Business Ultra |
| Setup Fee | $495 | $495 | $495 |
| Monthly Cost | $195 | $390 | $585 |
| Campaigns | 5 | 10 | 20 |
| Ads Created at Setup | 10 | 20 | 40 |
| New Ads per Month | 5 | 10 | 20 |
| Keywords Included | 125 | 250 | 500 |
| Conversion Tracking | Y | Y | Y |
| Landing Page Consultation | N | Y | Y |
